What is Alexa von Tobel known for?

Alexa von Tobel is best known as the founder and CEO of LearnVest, the fintech company that helped bring affordable, CFP-level financial planning to everyday people. She's also widely known as the New York Times bestselling author of Financially Fearless, and for popularizing approachable money frameworks like the 50/20/30 budget and the "freedom fund."

After selling LearnVest to Northwestern Mutual in 2015, she became the company's first-ever Chief Digital Officer and later its Chief Innovation Officer. In 2019, she co-founded Inspired Capital, an early-stage venture fund she built with former U.S. Secretary of Commerce Penny Pritzker, and she hosts the Inc. podcast The Founders Project.

A Harvard graduate and Certified Financial Planner, Alexa has been recognized with a Forbes cover, Fortune's 40 Under 40 and Most Powerful Women lists, Inc.'s 30 Under 30, and the title of World Economic Forum Young Global Leader, among others.

Above all, she's known for a mission that's run through everything she's built: making personal finance simple, empowering, and accessible to everyone.

Curious to learn from Alexa directly? The Financially Fearless course distills her whole system into a step-by-step plan. Learn more today.